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Material variants

Render, larch or brick reads differently at ten metres than at thirty centimetres. Three variants from the same camera make the decision comparable.

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In short

A fair comparison keeps three things fixed — camera, sun position and surroundings — and changes only the material. Three variants are the practical number: with two there is no reference, from five on the order of presentation decides more than the material. Frame colour belongs in the comparison, because facade, frames and roof work as one.

Camera keys750 frames · 25 fps · 00:30
K1K2K3K4K5

Daylight 06:00 to 21:30

Example: 30 seconds at 25 frames per second are 750 frames. The colour bar shows the daylight of a day-to-night animation.

Rules for a fair comparison

  • One camera

    Fix the viewpoint before the first variant.

  • One time of day

    Afternoon light shows materiality best; what matters is that all variants share it.

  • Same surroundings

    One variant with neighbours and one without compares the setting, not the facade.

  • Same crop

    No zooming in on the nicer corner.

What works together

White render with anthracite frames reads sharp and modern; the same facade with oak frames reads much softer. Brick with light frames reads traditional, with dark frames urban.

Materiality is decided at three places, not across the surface: the window reveal, the plinth and the parapet. Show a detail crop of those, identical across all variants.

From variant to execution

A picture decides the direction, not the order. Colour stays a matter of the sample, brick a matter of the batch, wood a matter of grade and finish.

For larger projects a sample area of a few square metres, judged in daylight, is still the honest final step.

Frequently asked questions

How many variants should I show?

Three. With two there is no reference; from five on the sequence decides more than the material.

Are the colours binding?

No. Screens and prints render colour differently. The sample stays decisive for execution; the picture decides effect and surface.

Can I compare roofs too?

Yes, and it changes the impression strongly on pitched roofs. Keep the camera fixed while you do.

More detail is available in German: Material variants (Deutsch)

Next step

How long do you wait for an image today?

Send us a model from a current project, as IFC or GLB. We show you in a video call what VEDUTUM makes of it.

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